Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 2011. A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade. Presented at: 10th International Marketing Trends Conference, Paris, France, 20-22 January 2011. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
Uncontrolled Keywords: | marketing ; strategy |
Last Modified: | 20 Oct 2022 07:43 |
URI: | https://orca.cardiff.ac.uk/id/eprint/26142 |
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