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Reframing online brand community management: whose responsibility is it anyway?

Dineva, Denitsa and Daunt, Kate 2021. Reframing online brand community management: whose responsibility is it anyway? Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.
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Item Type: Conference or Workshop Item (Paper)
Status: In Press
Schools: Business (Including Economics)
Date of First Compliant Deposit: 14 July 2021
Date of Acceptance: 29 April 2021
Last Modified: 14 Jul 2021 15:24
URI: http://orca.cardiff.ac.uk/id/eprint/142507

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