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A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 2011. A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade. Presented at: 10th International Marketing Trends Conference, Paris, France, 20-22 January 2011.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Uncontrolled Keywords: marketing ; strategy
Last Modified: 20 Oct 2022 07:43
URI: https://orca.cardiff.ac.uk/id/eprint/26142

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