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Consumer co-creation and situated creativity

Potts, Jason, Hartley, John, Banks, John, Burgess, Jean, Cobroft, Rachel, Cunningham, Stuart and Montgomery, Lucy 2008. Consumer co-creation and situated creativity. Industry and Innovation 15 (5) , pp. 459-474. 10.1080/13662710802373783

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This paper examines the industrial dynamics of new digital media from the perspective of consumer co‐creation. We find that consumer–producer interactions are an increasingly important source of value‐creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co‐evolutionary process between economic and cultural dynamics.

Item Type: Article
Status: Published
Schools: Journalism, Media and Culture
Uncontrolled Keywords: Consumer co-creation; creative industries; evolutionary economics; cultural studies
Additional Information: Special issue: Managing situated creativity in cultural industries
Publisher: Taylor & Francis
ISSN: 1366-2716
Last Modified: 22 Oct 2016 03:05

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