In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation

Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350 and Frederiksen, Peder 2007. In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation. Marketing Intelligence and Planning 25 (5) , pp. 417-420. 10.1108/02634500710774914

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Abstract

Purpose – The purpose of this paper is to provide a response to an article in Marketing Intelligence & Planning, Vol. 25 No. 4. Design/methodology/approach – This is a commentary piece. Findings – The paper finds that certain aspects of the practical application of a statistical model may need to be reconsidered. Marketing planners should take this discussion into account before applying the model in the same way. Originality/value – Despite the questions raised, the original article and this commentary together provide the impetus for further research studies, potentially leading to a fruitful approach to the planning of “cross-selling” initiatives.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Uncontrolled Keywords:	Financial services; Market segmentation; Regression analysis
Publisher:	Emerald
ISSN:	0263-4503
Related URLs:	http://dx.doi.org/10.1108/02634500710754...
Last Modified:	25 Oct 2022 08:48
URI:	https://orca.cardiff.ac.uk/id/eprint/55301

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