Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Hingley, Martin K. and Antioco, Michael D. J. 2011. Value marketing in the health care industry. Journal of Marketing Management 27 (3-4) , pp. 199-206. 10.1080/0267257X.2011.545668 |
Official URL: http://dx.doi.org/10.1080/0267257X.2011.545668
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HF Commerce |
Additional Information: | Special Issue: Value Marketing in the Health Care Industry |
Publisher: | Taylor & Francis |
ISSN: | 0267-257x |
Last Modified: | 25 Oct 2022 08:48 |
URI: | https://orca.cardiff.ac.uk/id/eprint/55303 |
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