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Browse by Current Cardiff authors

Number of items: 2.

De Luca, Luigi ORCID:, Rossi, Andrea, Sumar, Zahir and Troilo, Gabriele 2023. Digital Transformation in the Making: Lessons from a Large Energy Company. Noble, Charles and Bstieler, Ludwig, eds. The PDMA Handbook of Innovation and New Product Development, 4th Edition, Wiley,

De Luca, Luigi M. ORCID:, Herhausen, Dennis, Troilo, Gabriele and Rossi, Andrea 2021. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 49 , pp. 790-810. 10.1007/s11747-020-00739-x

This list was generated on Thu May 18 04:36:37 2023 BST.