Doyle, John R., O'Connor, Darren J., Reynolds, Gareth M. and Bottomley, Paul Andrew ORCID: https://orcid.org/0000-0001-8131-6768 1999. The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases. Psychology & Marketing 16 (3) , pp. 225-243. 10.1002/(SICI)1520-6793(199905)16:3<225::AID-MAR3>3.0.CO;2-X |
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HF Commerce |
Publisher: | Wiley-Blackwell |
ISSN: | 1520-6793 |
Last Modified: | 08 Dec 2022 11:09 |
URI: | https://orca.cardiff.ac.uk/id/eprint/37809 |
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