Advanced introduction to consumer behavior analysis

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2017. Advanced introduction to consumer behavior analysis. Elgar Advanced Introductions series, Cheltenham: Edward Elgar.

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Abstract

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

Item Type:	Book
Book Type:	Authored Book
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Publisher:	Edward Elgar
ISBN:	9781784716929
Related URLs:	Publisher
Last Modified:	21 Oct 2022 07:45
URI:	https://orca.cardiff.ac.uk/id/eprint/100643

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