Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival

Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Palmer, Adrian 2017. Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival. Presented at: 25th ICRM (International Colloquium in Relationship Marketing), Munich, Germany, 12-14 Sep 2017.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Related URLs:	Organisation
Last Modified:	03 Nov 2022 10:05
URI:	https://orca.cardiff.ac.uk/id/eprint/106885

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