The effect of emerging green market on green entrepreneurship and sustainable development in knowledge-based companies

Lotfi, Maryam ORCID: https://orcid.org/0000-0002-1261-9834, Akram, Yousefi and Jafari, Soheil 2018. The effect of emerging green market on green entrepreneurship and sustainable development in knowledge-based companies. Sustainability 10 (7) , 2308. 10.3390/su10072308

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Abstract

Environmental concerns, as well as consumers’ awareness of buying green or environmentally-friendly products, has a positive impact on the emergence of the green market. The emerging green market brings many opportunities in different fields. Today, the issue of green entrepreneurship and sustainable development aim at producing environmentally-friendly products. This is indeed welcomed in the emerging green market. The publicly available research studies that investigate how green entrepreneurship, sustainable development, and emerging green markets are interconnected with each other are limited. More specifically, the impact of the green market on green entrepreneurship and sustainable development has not yet been studied completely. Therefore, a comprehensive research model has been developed in this paper based on the literature. The developed model is then tested using IBM SPSS Statistics for Windows, Version 19. IBM Corp.: Armonk, NY, USA and Smart-PLS Version 2 based on the data collected via a survey from a sample of knowledge-based companies in the Science & Technology Park of Tehran University. The results of the research indicate a positive and significant effect of the emergence of the green market on green entrepreneurship and sustainable development in knowledge-based companies. Moreover, the impact of the green entrepreneurship structure on sustainable development has been studied and the result presents that green entrepreneurship has a positive and significant effect on sustainable development.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Additional Information:	This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Publisher:	MDPI
ISSN:	2071-1050
Date of First Compliant Deposit:	4 July 2018
Date of Acceptance:	2 July 2018
Last Modified:	06 May 2023 03:49
URI:	https://orca.cardiff.ac.uk/id/eprint/112968

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