Over the hill? Exploring the other side of the Rogers' innovation diffusion model from a consumer and business model perspective

Wells, Peter ORCID: https://orcid.org/0000-0002-4376-7178 and Nieuwenhuis, Paul 2018. Over the hill? Exploring the other side of the Rogers' innovation diffusion model from a consumer and business model perspective. Journal of Cleaner Production 194 , pp. 444-451. 10.1016/j.jclepro.2018.05.144

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Elsevier
ISSN:	0959-6526
Date of Acceptance:	17 May 2018
Last Modified:	23 Oct 2022 14:14
URI:	https://orca.cardiff.ac.uk/id/eprint/113124

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