Resisting media marginalisation: black women's digital content and collectivity

Sobande, Francesca ORCID: https://orcid.org/0000-0002-4788-4099, Fearfull, Anne and Brownlie, Douglas 2020. Resisting media marginalisation: black women's digital content and collectivity. Consumption, Markets and Culture 23 (5) , pp. 413-428. 10.1080/10253866.2019.1571491

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Abstract

Based on analysis of 23 interviews, this paper examines how social media and online content is implicated in the collective, resistant and transnational media experiences of Black women in Britain. It contributes to scholarship concerning race and the virtual marketplace by examining tensions between the countercultural, communal and commercial qualities of Black women’s online experiences. Drawing upon theorising of the oppositional spectator gaze of Black women, and narratives of technology consumption, we unpack how Black women’s digital activity can enable them to navigate the hegemony of US content, their marginalisation in British mass-media, and situate them within a Black experience that transcends Britain’s borders. Our work illustrates how Black women’s online encounters can be a source of resistance, Black digital commentary and community, as well as being subject to corporate co-optation. We conceptualise such online experiences as being shaped by transnational dimensions of the relationship between race, media and markets.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	Taylor & Francis (Routledge)
ISSN:	1025-3866
Date of First Compliant Deposit:	8 May 2019
Date of Acceptance:	9 January 2019
Last Modified:	04 Dec 2024 17:30
URI:	https://orca.cardiff.ac.uk/id/eprint/120266

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