ANP application for evaluating Turkish mobile communication operators

Tosun, Onur Kemal ORCID: https://orcid.org/0000-0003-2551-1408, Gungor, Anil and Topcu, Y. Ilker 2008. ANP application for evaluating Turkish mobile communication operators. Journal of Global Optimization 42 (2) , pp. 313-324. 10.1007/s10898-007-9257-7

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Abstract

The proposed decision model, based on Analytic Network Process (ANP), has been developed in order to determine the dynamics of the Global System for Mobile Communications (GSM) market. In accordance with the sequence of ANP, first of all, the problem was structured and modeled. At the next step, a quantitative analysis was conducted with the customers in order to assess the importance of the related factors and forecast the market shares of the Turkish mobile communication operators. The forecasted market share values were compared with actual ones for the validation of the decision model. The assessed importance of the factors in a valid model would be a potential competitive advantage for the mobile operators.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Springer Verlag (Germany)
ISSN:	0925-5001
Date of Acceptance:	30 October 2007
Last Modified:	04 Nov 2022 12:11
URI:	https://orca.cardiff.ac.uk/id/eprint/122168

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