Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?

Dermody, Janine, Hanmer-Lloyd, S., Koenig-Lewis, N. ORCID: https://orcid.org/0000-0002-3931-6657 and Zhao, A.L. 2018. Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help? Presented at: 5th Annual British Environmental Society (BrEPS) Conference, University of Surrey, UK, 13-14 September 2018. -.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	26 Oct 2022 07:06
URI:	https://orca.cardiff.ac.uk/id/eprint/124047

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