Promoting sustainable behaviours in China: The interplay of traditional cultural values and identity

Zhao, A.L., Koenig-Lewis, N. ORCID: https://orcid.org/0000-0002-3931-6657, Dermody, J. and Hamner-Lloyd, S. 2018. Promoting sustainable behaviours in China: The interplay of traditional cultural values and identity. Presented at: 3rd International Conference on Marketing, Strategy and Policy, Newcastle University, London, UK, 10-11 April 2018. -.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	26 Oct 2022 07:07
URI:	https://orca.cardiff.ac.uk/id/eprint/124049

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