Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Developing logistics value propositions: drawing Insights from a distributed manufacturing solution

Liu, Haokun, Purvis, Laura, Mason, Robert and Wells, Peter 2020. Developing logistics value propositions: drawing Insights from a distributed manufacturing solution. Industrial Marketing Management 89 , pp. 517-527. 10.1016/j.indmarman.2020.03.011
Item availability restricted.

[img] PDF - Accepted Post-Print Version
Restricted to Repository staff only until 19 March 2022 due to copyright restrictions.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (594kB)


With a focus on supply chains as ecosystems of service exchange, our paper aims to explore how value propositions are developed and evolve via combinations of service innovation. A single longitudinal case study is presented. The units of analysis are different projects along a logistics service provider (LSP)’s innovation journey. The study explores how the case company identified innovation in logistics as a gap and developed a distributed manufacturing strategy with a unique business model involving a reallocation of production functions across a global supply network. Our contribution is two-fold. In terms of theory, we adopt a service-dominant logic perspective to investigate how companies' value propositions evolve over time. In terms of managerial contributions, our paper provides insights into how service providers can strategically integrate their resources with service ecosystem partners to provide competitive business propositions.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0019-8501
Date of First Compliant Deposit: 24 March 2020
Date of Acceptance: 13 March 2020
Last Modified: 20 Jan 2021 10:17

Citation Data

Cited 1 time in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics