Innovating for energy efficiency: digital gamification in the European steel industry

Stroud, Dean ORCID: https://orcid.org/0000-0002-9174-8967, Evans, Claire and Weinel, Martin 2020. Innovating for energy efficiency: digital gamification in the European steel industry. European Journal of Industrial Relations 26 (4) , pp. 419-437. 10.1177/0959680120951707

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Abstract

The European steel industry, as an energy intensive industry, has significant concerns over energy efficiency and compliance with EU environmental regulations. Hence, across the industry, energy efficiency is a key area of innovation activity. However, responding to climate change measures and finding efficiency gains by technological means is becoming increasingly difficult and so managements are turning attention to modifying, that is, ‘greening’ worker behaviours. Here, we focus on an innovation that combines a digital technology application with a management strategy, that is, gamification for energy efficiency behaviour modification. Drawing on data from a project involving steel plants in Germany, Norway and the UK, we adopt an international comparative approach to examine the implications of differing industrial relations contexts for shaping steel firm engagement with ‘green’ innovations.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Social Sciences (Includes Criminology and Education)
Publisher:	SAGE
ISSN:	0959-6801
Date of First Compliant Deposit:	15 July 2020
Date of Acceptance:	7 July 2020
Last Modified:	30 Nov 2024 02:15
URI:	https://orca.cardiff.ac.uk/id/eprint/133366

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