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Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19

Jang, Seongsoo, Kim, Jungkeun, Kim, Jinwon and Kim, Seongseop 2021. Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19. Journal of Destination Marketing and Management 20 , 100563. 10.1016/j.jdmm.2021.100563
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The COVID-19 pandemic has disrupted peer-to-peer (P2P) accommodation markets. However, how the interplay between tourists and destination attributes has affected P2P accommodation consumption during the pandemic has not been investigated. To address this gap, this study first explored the spatially varying relationship between destination attributes and COVID-19-disrupted Airbnb performance change across Florida counties. Subsequently, we performed two experimental studies to examine whether trip purpose and the level of perceived threat affect Airbnb use intention. The results of the spatial analysis show that, depending on the type of destination attribute, Airbnb listings experienced different revenue losses across urban and rural areas. Additionally, results of experimental studies show that business tourists with a low perceived threat of COVID-19 are more willing to consume Airbnb listings than leisure tourists. This study contributes to ascertaining the destination and behavioral heterogeneity in pandemic-induced P2P accommodation consumption using spatial analytic and experimental studies.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 2212-571X
Date of First Compliant Deposit: 3 February 2021
Date of Acceptance: 29 January 2021
Last Modified: 10 Feb 2021 04:31

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