Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?

Reynolds, Laura and Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input? Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	09 Nov 2022 10:06
URI:	https://orca.cardiff.ac.uk/id/eprint/138259

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