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Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input?

Reynolds, Laura and Koenig-Lewis, Nicole 2016. Developing an inclusive city brand identity: stakeholder engagement as tipping or balancing the scales of stakeholder input? Presented at: Inaugural Conference of the International Place Branding Association (IPBA 2016), London, England, 7-9 December 2016.

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Item Type: Conference or Workshop Item (Paper)
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 05 Feb 2021 15:15
URI: http://orca.cardiff.ac.uk/id/eprint/138259

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