Reynolds, Laura and Koenig-Lewis, Nicole  ORCID: https://orcid.org/0000-0002-3931-6657
2021.
Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens.
Medway, Dominic, Warnaby, Gary and Byrom, John, eds.
A Research Agenda for Place Branding,
Elgar Research Agendas,
Cheltenham:
Edward Elgar Publishing,
pp. 233-246.
(10.4337/9781839102851.00024)
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Abstract
People are at the heart of a participatory and collaborative place branding process which moves beyond focussing on logos and slogans to exploring the shared meanings, narratives and communication between a place’s stakeholders. However, there remains scant research on how brand meanings are developed and transferred across different stakeholder groups through stakeholder engagement. Using a case study based on thirty stakeholder interviews we apply and extend the sensemaking and sensegiving framework to examine how people form and convey meanings assigned to the places they live, work and invest in. This approach offers an explanation for managing complexity, transition and change which is at the heart of a participatory approach to place branding. By adding a sensefiltering layer, we show how influence can be shaped by stakeholders’ possession of resources and leadership. These findings help to explain why the claims to greater inclusion in participatory place branding remain problematic in practice.
| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Publisher: | Edward Elgar Publishing |
| ISBN: | 9781839102844 |
| Last Modified: | 13 Mar 2026 14:24 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/140846 |
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