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Consumer behavior analysis meets the marketing firm

Foxall, Gordon R. 2021. Consumer behavior analysis meets the marketing firm. In: Houmanfar, Ramona A., Fryling, Mitch and Alavosius, Mark P. eds. Applied Behavior Science in Organizations: Consilience of Historical and Emerging Trends in Organizational Behavior Management., Routledge, pp. 161-170.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Routledge
ISBN: 9781032057354
Last Modified: 03 Dec 2021 12:16

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