"Alexa, let's talk about my productivity": The impact of digital assistants on work productivity

Marikyan, Davit, Papagiannidis, Savvas, Rana, Omer F. ORCID: https://orcid.org/0000-0003-3597-2646, Ranjan, Rajiv and Morgan, Graham 2022. "Alexa, let's talk about my productivity": The impact of digital assistants on work productivity. Journal of Business Research 142 , pp. 572-584. 10.1016/j.jbusres.2022.01.015

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Abstract

Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts beyond home-oriented services to support individuals in carrying out work-related tasks. Given the lack of empirical evidence on this fast-developing area, this paper aims (1) to explore the factors which can lead to individuals' satisfaction with the use of technology, and (2) to examine the impact of satisfaction on productivity and job engagement. The model was tested using 536 responses from individuals who used digital assistants for work purposes. Results showed that performance expectancy, perceived enjoyment, intelligence, social presence and trust were positively related to satisfaction with digital assistants. Satisfaction with the digital assistants was found to correlate with productivity and engagement. The findings contribute to the literature focusing on the use of AI-based technology supporting and complementing work tasks. They also offer practical recommendations as to how digital assistants could be used in the workplace.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Computer Science & Informatics
Publisher:	Elsevier
ISSN:	0148-2963
Funders:	EPSRC
Date of First Compliant Deposit:	13 January 2022
Date of Acceptance:	7 January 2022
Last Modified:	05 Dec 2024 12:00
URI:	https://orca.cardiff.ac.uk/id/eprint/146568

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