A new approach to media cluster research: Bringing the human factor back into scope

Komorowski, Marlen ORCID: https://orcid.org/0000-0003-1944-9855, Wiard, Victor and Plazy, Sylvain 2015. A new approach to media cluster research: Bringing the human factor back into scope. Presented at: Séminaire International - Cultural and Creative Quarters and Clusters: Developing a Global Perspective, 8-10 June 2015. , vol.1

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Abstract

Within industry cluster studies, media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a model for socio-economic analysis of media clusters in order to gather data on media cluster dynamics to fill this gap. Within the literature on (media) clusters, several parameters have been identified: place, proximity, pertinence, profile, path-dependency, policy, performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Journalism, Media and Culture
Last Modified:	10 Nov 2022 10:22
URI:	https://orca.cardiff.ac.uk/id/eprint/146624

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