The economic drivers of media clusters

Komorowski, Marlen ORCID: https://orcid.org/0000-0003-1944-9855 and Fodor, Mate Miklos 2020. The economic drivers of media clusters. International Journal of Media and Cultural Politics 16 (3) , pp. 309-331. 10.1386/macp_00031_1

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Abstract

There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Schools > Journalism, Media and Culture
Publisher:	Intellect
ISSN:	1740-8296
Date of First Compliant Deposit:	16 September 2025
Date of Acceptance:	18 February 2020
Last Modified:	16 Sep 2025 11:30
URI:	https://orca.cardiff.ac.uk/id/eprint/146631

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