Resistenza e solidarietà algoritmica nelle piattaforme digitali: un'indagine etnografica dei gruppi di engagement su Instagram

Bonini, Tiziano, Treré, Emiliano ORCID: https://orcid.org/0000-0002-2496-4571 and Murtula, Francesca 2022. Resistenza e solidarietà algoritmica nelle piattaforme digitali: un'indagine etnografica dei gruppi di engagement su Instagram. Studi Culturali 2022 (2) , pp. 77-206. 10.1405/104691

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Abstract

In this article, we show the complexity of the relationship existing between the power ofplatforms and the agency of users through the case study of engagement groups (pods)on Instagram, on which we carried out an eight-month digital ethnography (October 2019-May 2020) to understand the processes of meaning-making that take place within them. Through the discussion of the ethnographic material generated during the eldwork. we illustrate that this relationship is neither monolithic nor deterministic as many schol-ars have recently portrayed it. Although users of the platforms are bound to them byhighly asymmetrical power relations, there still seems to be a space for the exercise ofindividual agency, which, in the case that we studied, takes the form of the creationof a collective network of users who support each other and question the discursiverhetoric typical of Instagram, replacing it with an alternative moral code. We proposeto frame the activity of these groups as a form, albeit fragile, of «everyday» resistance tothe power and moral code of online platforms. Instagram pods are unable to subvert the power exerted by platforms, but they represent the rst step, among many neces - sary ones, towards the construction of more structured forms of resistance in the eld of emerging «platformised» cultural industries.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	Società Editrice il Mulino
ISSN:	1824-369X
Date of First Compliant Deposit:	8 February 2022
Date of Acceptance:	28 January 2022
Last Modified:	11 Nov 2024 13:15
URI:	https://orca.cardiff.ac.uk/id/eprint/147304

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