Gamification and smart exercise travel

Jang, Seongsoo ORCID: https://orcid.org/0000-0002-5948-0876 and Kim, Jinwon 2023. Gamification and smart exercise travel. Current Issues in Tourism 26 (6) 10.1080/13683500.2022.2104697

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Abstract

This research note aims to empirically explore what types of gamified experiences affect exercise visitors’ behavioral engagement. After identifying five intrinsically motivational patterns of using gamified features—epistemic curiosity, pace pressure, height pressure, information reciprocity, and posting reciprocity, this study employs spatial analytical methods to capture how the gamification-exercise travel behavior relationship varies across locations. The ordinary least squares regression model shows that exercise visitors with greater information reciprocity and challenging experiences burned more calories. In addition, the geographically weighted regression results demonstrate that gamified experiences have differential (negative or positive) effects on exercise travel outcomes across locations. The results of spatially heterogeneous relationships provide destination managers with advanced marketing implications in terms of place-based gamification and smart tourism design.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Routledge
ISSN:	1368-3500
Date of First Compliant Deposit:	29 July 2022
Date of Acceptance:	14 July 2022
Last Modified:	29 Jan 2024 18:33
URI:	https://orca.cardiff.ac.uk/id/eprint/151572

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