Consuming crisis: commodifying care and covid-19.

Sobande, Francesca ORCID: https://orcid.org/0000-0002-4788-4099 2022. Consuming crisis: commodifying care and covid-19. Social Science for Social Justice, SAGE.

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Abstract

Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.

Item Type:	Book
Book Type:	Authored Book
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	D History General and Old World > DA Great Britain H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HQ The family. Marriage. Woman H Social Sciences > HT Communities. Classes. Races
Uncontrolled Keywords:	Advertising, Brands, Consumer culture, Coronavirus, COVID-19, Crisis
Publisher:	SAGE
ISBN:	9781529793963
Related URLs:	Project
Last Modified:	21 Apr 2023 09:31
URI:	https://orca.cardiff.ac.uk/id/eprint/153002

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