Out-group reaction towards religiously endorsed products (rlps) and response of brand managers

Colmekcioglu, Nazan 2022. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers. Foroudi, P., Nguyen, B. and Melewar, T.C., eds. The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, pp. 51-68. (10.1108/978-1-80071-897-520221007)

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Emerald Publishing Limited
ISBN:	978-1-80071-898-2
Last Modified:	03 Nov 2022 16:30
URI:	https://orca.cardiff.ac.uk/id/eprint/153466

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