Cultural transduction and intertextuality in video games: an analysis of three international case studies

Uribe-Jongbloed, Enrique ORCID: https://orcid.org/0000-0002-9415-7628, Espinosa-Medina, Hernan David and Biddle, James 2016. Cultural transduction and intertextuality in video games: an analysis of three international case studies. Contemporary Research on Intertextuality in Video Games, Information Science Reference, pp. 143-161. (10.4018/978-1-5225-0477-1.ch009)

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Abstract

This chapter addresses the relationship that exists between intertextuality and cultural transduction in video game localization. Whereas the former refers to the dual relationship established between texts and previous texts available to the potential readers and the bridges that are consciously or unconsciously established between them, cultural transduction refers to the conscious process of transforming audiovisual content to suit the interests of a given cultural market. Three case studies are presented to explore the relationship that exists between the place of production, the internal cultural references to other texts within the games and the intended market where the video game is distributed: Finally, the importance of intertextuality as part of the cultural transduction process is highlighted.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	Information Science Reference
ISBN:	978-1522504771
Last Modified:	01 Feb 2023 11:30
URI:	https://orca.cardiff.ac.uk/id/eprint/154871

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