A focused supply chain strategy for luxury fashion management

Brun, Alessandro, Castelli, Cecilia and Karaosman, Hakan 2017. A focused supply chain strategy for luxury fashion management. Journal of Fashion Marketing and Management 21 (4) , pp. 544-563. 10.1108/JFMM-03-2017-0026

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Abstract

Globalization and advanced manufacturing capabilities changed industrial dynamics. To this end, not only were new retail concepts developed to broaden the distribution toward larger consumer bases, but alternative ways were also sought to reorganize supply networks for a balance between local and global production. Yet, the choice of supply network configurations must be coherent with a fashion companies’ critical success factors. Hence, it is pivotal to understand how such large brand portfolios and global supply networks could be effectively managed in a united way. In this vein, the purpose of this paper is to explain how the triplet of product, brand, and retail channel could affect SC performance, and how the positioning of a luxury company could depend on managerial attitudes.

Item Type:	Article
Date Type:	Publication
Status:	Published
Publisher:	Emerald
ISSN:	1361-2026
Last Modified:	17 Mar 2023 15:50
URI:	https://orca.cardiff.ac.uk/id/eprint/155545

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