The impact of ethical fashion on Spanish consumers

Karaosman, Hakan, Morales Alonso, Gustavo, Grijalvo, Mercedes and Brun, Alessandro 2015. The impact of ethical fashion on Spanish consumers. Direccion y Organizacion 57 , pp. 63-73. 10.37610/dyo.v0i57.481

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Abstract

It examines the relationship between consumer behavior and ethics in fashion, contributing to the scientific literature in the field of 'ethical fashion' and consumer behavior, providing Interesting data for professionals in the world of fashion. The results of 462 consumer surveys reveal that consumers do not link ethical behavior and the world of fashion and consider that the communication of ethics in that world is not transparent. Finally, it is concluded that 'ethical fashion' only positively impacts the purchasing behavior of consumers with a high ethical concern.

Item Type:	Article
Status:	Published
Schools:	Business (Including Economics)
Last Modified:	19 May 2023 14:45
URI:	https://orca.cardiff.ac.uk/id/eprint/155547

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