A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb

Garrod, Brian, Zhao, Anita Lifen and Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 2023. A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb. International Journal of Hospitality Management 110 , 103432. 10.1016/j.ijhm.2023.103432 Item availability restricted.

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Abstract

The sustainability potential of peer-to-peer (P2P) accommodation sharing will not be fully achieved until sustainability is fully understood as a motivating force. This study examines the influence of perceived sustainability and familiarity on loyalty intentions with platform trust and satisfaction as mediators and age as a moderator. An online survey with 507 UK Airbnb users found that perceived sustainability and familiarity are effective drivers of consumers’ loyalty in relation to Airbnb, alongside the mediators of platform trust and satisfaction. In addition, the effect of perceived sustainability on platform trust is greater among younger users, which feeds further to satisfaction and consequently loyalty. This timely study adopts an integrative approach which recognises the interplay of sustainability, familiarity, trust and satisfaction in predicting loyalty intentions for P2P accommodation. This can, in turn, help to unlock the potential of P2P accommodation to deliver more sustainable outcomes for people, places and the planet.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Elsevier
ISSN:	0278-4319
Date of First Compliant Deposit:	26 January 2023
Date of Acceptance:	24 January 2023
Last Modified:	11 Nov 2024 18:15
URI:	https://orca.cardiff.ac.uk/id/eprint/156266

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