‘Good farmers’ and ‘real vets’: social identities, behaviour change and the future of bovine tuberculosis eradication

Enticott, Gareth ORCID: https://orcid.org/0000-0001-5510-9597 2023. ‘Good farmers’ and ‘real vets’: social identities, behaviour change and the future of bovine tuberculosis eradication. Irish Veterinary Journal 76 (Suppl) , 17. 10.1186/s13620-023-00245-w

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Abstract

This paper considers the role of social research and human behaviour in attempts to eradicate bTB. Future attempts to eradicate bTB are likely to involve an increasing range of sophisticated technologies. However, the acceptance and use of these technologies is likely to depend on a range of behavioural incentives. The use of appropriate behavioural nudges may facilitate bTB eradication, but the paper contends that of more value are socio-cultural approaches to understanding behaviour. Specifically, the concepts of the ‘good farmer’ and ‘real vets’ are discussed to show how bTB eradication is dependent on social identities. In conclusion, the paper outlines four key roles for social research in assisting with future bTB eradication policies.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Geography and Planning (GEOPL)
Additional Information:	License information from Publisher: LICENSE 1: URL: http://creativecommons.org/licenses/by/4.0/, Type: open-access
Publisher:	BioMed Central
ISSN:	2046-0481
Date of First Compliant Deposit:	28 July 2023
Date of Acceptance:	10 July 2023
Last Modified:	28 Jul 2023 23:47
URI:	https://orca.cardiff.ac.uk/id/eprint/161333

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