Impartiality in public broadcasting

Sambrook, Richard and Cushion, Stephen ORCID: https://orcid.org/0000-0001-7164-8283 2024. Impartiality in public broadcasting. The Political Quarterly 95 (1) , pp. 48-55. 10.1111/1467-923X.13340

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Abstract

Impartiality has been a core principle of public service broadcasting (PSB) in the UK for 100 years. However, it is under growing pressure as audiences increasingly rely on more opinion led content on television and especially online. The hostility towards PSB has been fuelled by politicians and commercial media undermining the value of regulation in the twenty-first century. The UK regulator, Ofcom, has offered a flexible approach to oversight which the authors argue may have contributed to further confusion over what impartiality is, and its value in a competitive media environment. Greater independence, accountability and transparency—for both broadcasters and regulator—are suggested to be vital to maintaining the value of impartiality in PSB.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	Wiley
ISSN:	0032-3179
Date of First Compliant Deposit:	7 December 2023
Date of Acceptance:	21 November 2023
Last Modified:	28 Nov 2024 02:45
URI:	https://orca.cardiff.ac.uk/id/eprint/164598

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