General data protection regulation: a study on attitude and emotional empowerment

Marikyan, Davit, Papagiannidis, Savvas, Rana, Omer F. ORCID: https://orcid.org/0000-0003-3597-2646 and Ranjan, Rajiv 2023. General data protection regulation: a study on attitude and emotional empowerment. Behaviour and Information Technology 10.1080/0144929X.2023.2285341

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Abstract

Over the last few years, digitalisation has accelerated its pace, fuelling the creation of a massive amount of data. This has resulted in a need to introduce legal mechanisms to protect the privacy and security of data being exchanged between people and organisations. However, little is known about the individuals’ perspective on such mechanisms. Given the gap in the literature, this research investigated the drivers and the implications of individuals’ attitude towards GDPR compliance. To test the research model, structural equational modelling was employed using 540 responses. The result showed that perceived threat severity, self-efficacy and response efficacy determine a positive attitude towards GDPR compliance, which results in emotional empowerment. The findings contribute to the literature on legal privacy-preserving mechanisms, by providing a user’s view on the coping and threat appraisal factors underpinning attitude and demonstrating the implications for driving confidence in control over personal data. The findings also contribute to the literature on protection motivation by demonstrating that attitude towards adaptive behaviour drives emotional empowerment. The study offers suggestions to policymakers on how to enhance public perception of the GDPR. The findings also provide guidelines for organisations on how to inform individuals’ understanding of compliance with the legal framework.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Computer Science & Informatics
Publisher:	Taylor and Francis Group
ISSN:	0144-929X
Funders:	EPSRC
Date of First Compliant Deposit:	12 February 2024
Date of Acceptance:	14 November 2023
Last Modified:	12 Feb 2024 12:30
URI:	https://orca.cardiff.ac.uk/id/eprint/165029

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