Moldes Andres, Olaya  ORCID: https://orcid.org/0000-0002-5790-6634
2019.
The role of goal orientations on pro-social vs pro-self hoices.
Presented at: AMA Summer Conference 2019,
Chicago (US),
9-11 August 2019.
2019 AMA Summer Academic Conference Proceedings.
, vol.30
Chicago, IL:
American Marketing Association,
p. 1.
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Abstract
The present research examines the role of goal orientations (intrinsic vs. extrinsic) on consumer’s pro-social vs. pro-self spending choices. We hypothesize that priming an intrinsic goal focus will influence consumers towards pro-social spending choices while inducing an extrinsic goal focus will increase the likelihood of making pro-self spending choices.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Publisher: | American Marketing Association |
| ISBN: | 978-0-87757-005-9 |
| Date of First Compliant Deposit: | 28 December 2023 |
| Last Modified: | 05 Feb 2024 02:30 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/165092 |
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