Big brands are watching you: Marketing social justice and digital culture

Sobande, Francesca ORCID: https://orcid.org/0000-0002-4788-4099 2024. Big brands are watching you: Marketing social justice and digital culture. University of California Press.

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Abstract

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Item Type:	Book
Book Type:	Authored Book
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	University of California Press
ISBN:	9780520387072
Last Modified:	11 Jan 2024 14:00
URI:	https://orca.cardiff.ac.uk/id/eprint/165397

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