Navigating the green path: exploring the dynamics and impact of peer-to-peer retail returns

Zhang, Danni ORCID: https://orcid.org/0000-0002-2729-9562, Dawson, Ian, Frei, Regina and Merlano, Felipe 2024. Navigating the green path: exploring the dynamics and impact of peer-to-peer retail returns. Presented at: EurOMA 2024 TRANSFORMING PEOPLE AND PROCESSES FOR A BETTER WORLD, Barcelona, Spain, 29 June - 3 July 2024.

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Abstract

In response to growing sustainability concerns in product returns, a novel and to-date underexplored solution has emerged: peer-to-peer (P2P) returns. This solution allows returners to directly send unwanted items (e.g., wrong size) to new buyers who purchase them at a discount. This research employs mixed methods to examine the implementation and acceptance of P2P returns in the non-grocery retail sector, exploring the perspectives of large retailers, P2P providers, and customers. It identifies key challenges and values associated with sustainable and economically viable practices. The findings enrich innovation resistance theory by highlighting the roles of risk, trust, and value consistency in adopting sustainable retail practices. The managerial implications can inform practitioners who consider implementing P2P returns.

Item Type:	Conference or Workshop Item (Paper)
Status:	In Press
Schools:	Business (Including Economics)
Date of First Compliant Deposit:	19 July 2024
Date of Acceptance:	19 February 2024
Last Modified:	09 Nov 2024 09:30
URI:	https://orca.cardiff.ac.uk/id/eprint/170419

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