Gamification and economic behavior: Geospatial insights into mobile exercise app usage in South Korea

Jang, Seongsoo ORCID: https://orcid.org/0000-0002-5948-0876, Kim, Jinwon and Kim, Changwook 2024. Gamification and economic behavior: Geospatial insights into mobile exercise app usage in South Korea. Tourism Economics 10.1177/13548166241280404

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Abstract

This study investigates how mobile exercise app-enabled gamified benefits (epistemic, personal integrative, and social integrative) independently and interactively influence economic outcomes from a nationwide perspective. Utilizing unique data on physical exercise and shopping activities collected from 7,558 South Korean exercise app users over three years, we employed aspatial and spatial econometric models, along with visualization techniques, to examine the spatially varying relationships between gamified benefits and shopping behaviors at the municipality level. The results indicate that while social integrative benefits decreased shopping frequency and amount, the interaction terms of epistemic and social integrative benefits positively influenced shopping frequency. Furthermore, our spatial analysis suggests that the gamification–shopping relationship varied based on specific gamified benefits and across individual and clustered districts, cities, and counties across South Korea. These insights can guide local governments and tourism firms, suggesting opportunities to promote destination-specific gamified services for boosting the local economy.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Business (Including Economics)
Publisher:	SAGE Publications
ISSN:	1354-8166
Date of First Compliant Deposit:	26 August 2024
Date of Acceptance:	2 August 2024
Last Modified:	16 Sep 2024 13:21
URI:	https://orca.cardiff.ac.uk/id/eprint/171571

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