The use of colours in tourism marketing: A systematic review

Binbasioglu, Hulusi and Colmekcioglu, Nazan 2024. The use of colours in tourism marketing: A systematic review. Presented at: Academy of Marketing 2024, Cardiff, UK, 1 - 4 July 2024. Academy of Marketing Conference 2024 paper proceedings. Academy of Marketing, pp. 244-245.

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Abstract

Summary Statement This paper presents a systematic literature review on the topic of tourism marketing in line with colours. The concept of colour plays a vital role in discerning tourist experiences and exerting an impact on their emotions within the contexts of tourism and marketing literature. The paper systematically examines the existing body of literature, categorising it based on major topics and methods, and proposes a plan for furthering research in the field.

Item Type:	Conference or Workshop Item (Paper)
Schools:	Business (Including Economics)
Publisher:	Academy of Marketing
ISBN:	978-1-3999-9060-8
Related URLs:	Organisation
Last Modified:	15 Nov 2024 16:45
URI:	https://orca.cardiff.ac.uk/id/eprint/172733

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