Thinking by Numbers: Cultural analysis and the use of data

Lewis, Justin Matthew Wren ORCID: https://orcid.org/0000-0002-5300-9127 2008. Thinking by Numbers: Cultural analysis and the use of data. Bennett, Tony and Frow, John, eds. The SAGE Handbook of Cultural Analysis, Los Angeles ; London: SAGE, pp. 654-673.

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Abstract

There will be readers for whom the very title of this chapter will be off-putting: many will regard the prospect of reading about numbers and methods as, at best, tiresome, and at worst, an irrelevance. They will be tempted to move on to something more familiar. But my concerns in this chapter are less with the technicalities of quantification than with the broader questions of the purpose and method of cultural and media studies. In many areas of cultural enquiry, quantitative data have often been the elephant in the room - superficially ignored, but undeniably present. And yet the conceptual tools informing most forms of cultural analysis - such as race, gender, class and popular culture - derive their meaning and import partly from statistical forms of analysis. One could say that even the most qualitative form of analysis - ...

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	H Social Sciences > H Social Sciences (General)
Additional Information:	AKA: handbook of cultural analysis
Publisher:	SAGE
ISBN:	9780761942290
Related URLs:	Project
Last Modified:	18 Oct 2022 14:27
URI:	https://orca.cardiff.ac.uk/id/eprint/17538

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