Alla Pugacheva: Russian high-profile celebrity as a mediator of anti-war sentiment

Miazhevich, Galina ORCID: https://orcid.org/0000-0001-9233-7097 2025. Alla Pugacheva: Russian high-profile celebrity as a mediator of anti-war sentiment. Problems of Post-Communism 10.1080/10758216.2025.2458870

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Abstract

This paper examines the role of female macro-celebrity as a mediator of public views during an ongoing full-scale Russian invasion of Ukraine. The focus is on the 75-year-old cult pop-artist Alla Pugacheva—one of the few high-profile Russian celebrities who declared an anti-war stance. By using digital ethnography and multimodal discourse analysis of Pugacheva’s mediated public stance over two years (2022-2024), the study shows that the actress constitutes a unique cultural mediator due to her exceptional socio-cultural capital and particular communication patterns. Pugacheva bridges the realm of celebrities, dissidents and cultural elites becoming a distinct post-Soviet phenomenon or post-Soviet cultural intermediary.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Schools > Journalism, Media and Culture
Publisher:	Taylor and Francis
ISSN:	1075-8216
Date of First Compliant Deposit:	20 February 2025
Date of Acceptance:	28 January 2025
Last Modified:	06 Mar 2025 14:46
URI:	https://orca.cardiff.ac.uk/id/eprint/176364

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