Demand forecasting for executives and professionals

Kolassa, Stephan, Rostami-Tabar, Bahman ORCID: https://orcid.org/0000-0002-3730-0045 and Siemsen, Enno 2023. Demand forecasting for executives and professionals. Routledge Taylor & Francis Group. 10.1201/9781003399599

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Abstract

Forecasting is the art and science of predicting the future, not with a magical crystal ball, but with proven statistical methods based on objective data. With more data and an improved understanding of forecasting methods, decisions become more influenced by forecasts. We can forecast many things, from tomorrow’s weather to financial markets to election results. This book focuses on one specific use case for forecasting: forecasting demand for products or services. There are many books and articles to learn from (see Chapter 22). This book is not an in-depth technical treatise. Instead, it aims to bring you up to speed with minimal pain, prepare you to learn more, or have intelligent conversations about forecasting with experts. Read the Preface to find out whether this book is for you.

Item Type:	Book
Book Type:	Authored Book
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Routledge Taylor & Francis Group
ISBN:	9781003399599
Last Modified:	18 Mar 2025 12:15
URI:	https://orca.cardiff.ac.uk/id/eprint/176921

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