| Jones, Bethan 2016. 'My inner goddess is smouldering and not in a good way’: an anti-fannish account of consuming Fifty Shades“. [Online]. Intensities: The Journal of Cult Media: Intensities: The Journal of Cult Media. Available at: https://intensitiescultmedia.files.wordpress.com/2... |
Abstract
Fifty Shades of Grey is a text which has divided almost everyone who’s come into contact with it. Those who’ve read the books and those who haven’t; those who’ve seen the film and those who’d never watch it – each has an opinion on the text, the people it supposedly appeals to, and its role in the moral downfall of the nation. As a fan studies scholar, and a feminist, discussions surrounding the books and films fascinate me as much as they frustrate me. Yet I do not like the books, and I do not like the film. In this article I critically examine my reaction to the series and question the ways in which fan studies’ focus on the positive effects of media to the detriment of the negative becomes a site of struggle between my position as a feminist and an aca-fan. I position myself as an anti-fan of Fifty Shades, but I also position myself as an anti-fan of much of the cultural dialogue that surrounds the film and books, particularly in relation to its gendered discourse and the notion of a homogenous audience. I thus examine these discourses in relation to my own position, in addition to analysing the ways in which the text is received and perceived, especially in discourses around rape culture. I suggest that Fifty Shades is a micro text, affecting the macro culture, which in turn affects the micro individual and ask what this can tell us about readers and academics working in cultural, media and fan studies.
| Item Type: | Website Content |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Journalism, Media and Culture |
| Publisher: | Intensities: The Journal of Cult Media |
| Related URLs: | |
| Last Modified: | 16 Apr 2025 16:00 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/177554 |
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