Perspectives on drinking, manufacture and drinking spaces and places

Wells, Victoria, Waehning, Nadine and Bowen, Robert ORCID: https://orcid.org/0000-0002-8492-2701 2025. Perspectives on drinking, manufacture and drinking spaces and places. Journal of Marketing Management 41 (7-8) , pp. 589-598. 10.1080/0267257X.2025.2526934 Item availability restricted.

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Abstract

Globally, approximately one in three people (32.5%) drink alcohol equating to roughly 2.4 billion people (Griswold et al., 2018). Behind this consumption there are a range of brewers, distillers and winemakers who produce alcohol and suppliers and retailers of various types who bring the product to the consumer. Statista highlights the revenue of the alcoholic drinks market in 2025 at 1,807.61 billion US dollars highlighting the significant size of this industry. Through this special issue we examine the current state of the industry and consumers within it from the perspective of marketing management and consumer behaviour. The editorial, and the special issue itself can be broken into five sections highlighting the contemporary interests of researchers in this area. These are (1) Drinking and alcohol; (2) Drinking places and spaces; (3) Manufacture; (4) Marketing and Product Development and (5) Diversity and Inclusion. In addition we have also included a conversation, which brings the views of practitioners to the forefront and will be discussed further below.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Publisher:	Taylor and Francis Group
ISSN:	0267-257X
Date of First Compliant Deposit:	11 July 2025
Date of Acceptance:	27 June 2025
Last Modified:	11 Jul 2025 16:45
URI:	https://orca.cardiff.ac.uk/id/eprint/179513

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