Risk communication – the science of making “meaningful numbers” or the art of making “meaningful pictures”?

Edwards, Adrian ORCID: https://orcid.org/0000-0002-6228-4446 2025. Risk communication – the science of making “meaningful numbers” or the art of making “meaningful pictures”? Patient Education and Counseling 140 , 109280. 10.1016/j.pec.2025.109280 Item availability restricted.

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Abstract

Traditional risk communication research focuses on the science of making numbers meaningful, i.e. effective ‘message transmission’. Interactional perspectives address the art of risk communication - making ‘meaningful pictures’ for people to use risk information in their everyday lives Interactional perspectives may help us understand when, for whom, and why different communication styles, formats and content may be more or less effective. But should we have made more progress in over 20 years of risk communication research and polemic? We need to accelerate progress by integrating evidence into existing training on shared decision-making where there is a stronger evidence base.

Item Type:	Article
Date Type:	Publication
Status:	In Press
Schools:	Schools > Medicine
Publisher:	Elsevier
ISSN:	0738-3991
Date of First Compliant Deposit:	8 September 2025
Date of Acceptance:	25 July 2025
Last Modified:	08 Sep 2025 14:00
URI:	https://orca.cardiff.ac.uk/id/eprint/180371

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