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The face of left-wing dissent: Progressives and traditional liberals generate divergently negative and positive representations of J.K. Rowling

Magazin, Elena, Haddock, Geoffrey ORCID: https://orcid.org/0000-0001-5293-2772 and Proulx, Travis ORCID: https://orcid.org/0000-0003-3763-3138 2025. The face of left-wing dissent: Progressives and traditional liberals generate divergently negative and positive representations of J.K. Rowling. Personality and Social Psychology Bulletin 10.1177/01461672251378189

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Abstract

Recent perspectives have challenged the view that left-wingers are less likely to derogate out-group members. Building on research demonstrating heightened out-group derogation by Progressive (vs. Traditional Liberal) left-wingers, we examined whether Progressives and Traditional Liberals differentially tolerate in-group dissenters on the issue of gender identity. Using reverse correlation, Study 1 found that the Progressive-generated face of J.K. Rowling (a prominent gender critical left-winger) was evaluated negatively, while the Traditional Liberal–generated face was evaluated positively. Study 2 found that in both abstract (general description) and concrete (public figure) presentations, faces of left-wing in-group members expressing gender critical views were judged more negatively than self-identification faces, with Progressive-generated gender critical faces evaluated more negatively than Traditional Liberals–generated faces. Replicating Study 1, the Rowling face generated by Traditional Liberals was evaluated positively. These findings suggest an ideological asymmetry of derogation within left-wing kinds, offering evidence of opposing representations of a dissenting in-group target.

Item Type: Article
Date Type: Published Online
Status: In Press
Schools: Schools > Psychology
Publisher: SAGE Publications
ISSN: 0146-1672
Date of First Compliant Deposit: 22 August 2025
Date of Acceptance: 20 August 2025
Last Modified: 13 Nov 2025 15:22
URI: https://orca.cardiff.ac.uk/id/eprint/180593

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