McClaughlin, Emma, Vilar Lluch, Sara, Adolphs, Svenja, Weil, Leonora, Hawkings, Ysabella, Green, Nathan, Odling-Smee, James and Davies, Rhiannon
2026.
The 'Why We Get Vaccinated' immunisation campaign: Lessons for those designing, delivering and commissioning vaccination communications.
[Project Report].
UK:
University of Nottingham.
Available at: https://doi.datacite.org/dois/10.25878%2Frajs-vn52
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Abstract
The ‘Why We Get Vaccinated’ (WWGV) campaign (2024 – 2027) is a pan-London, multi-agency campaign co-produced with London communities together with NHS England (NHSE) London, the UK Health Security Agency (UKHSA), London Councils, the London Association of Directors of Public Health (ADPH London), Office for Health Improvement and Disparities (OHID) London. Informed by the JITSUVAX framework (Fasce et al., 2023), the campaign was designed to increase vaccination trust and awareness, particularly among communities with the lowest uptake, aiming ultimately to increase vaccination rates in London. This report draws on the evaluation of the WWGV campaign and aims to identify practical lessons for future vaccination communications. It is intended to support policy makers and public health communication professionals to design more effective, community-informed approaches to communicating about vaccination.
| Item Type: | Report (Project Report) |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > English, Communication and Philosophy Schools > Global Humanities |
| Subjects: | P Language and Literature > P Philology. Linguistics |
| Publisher: | University of Nottingham |
| Date of First Compliant Deposit: | 22 October 2026 |
| Last Modified: | 22 Oct 2026 13:49 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/190375 |
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